$1,291.65 /oz

$17.21 /oz

$950.35 /oz

Prominent people in business and entertainment have trusted us for decades with their most important jewelry items because we treat them like family. We pride ourselves in giving that same customer service to everyone.


Sergey Brin Sergey Brin, the cofounder of Google, consulted Joel's on his wife's engagement ring Forrest E. Mars Forrest E. Mars, creator of M&Ms and longtime head of the candy giant Mars, Inc., consulted Joel's on custom designed jewelry
Eric Benet Eric Benet shopping for Halley Berry's engagement ring at Joel's Gold Store. Halle Berry Halle Berry with the engagement ring designed and built by Joel's.
Michael J Fox Michael J. Fox consulted Joel's on custom designed jewelry Brian Grazer Famed Hollywood producer Brian Grazer consulted Joel's on custom designed jewelry
Usher Usher with his much talked about U pendant. Designed and built by Joel's. Usher Usher with Joel Rosenberg.
Usher's shackle The beginnings of Usher's shackle, next to the design drawing. Usher's shackle The final product; platinum plated and set with diamonds. Designed and built by Joel's.
Nicolas Cage Nicolas Cage, having denied his young son's tooth from the tooth fairy, wanted to create a unique keepsake. Nicolas Cage Joel's designed and built this exquisite ring with the tooth as the centerpiece.
Ice Cube Ice Cube with his namesake pendant. Designed and built by Joel's. Ice Cube Ice Cube with Joel Rosenberg.
Whitney Houston Whitney Houston's wedding ring was designed and built by Joel's. X Files Pendants created for the X Files TV show. Designed and built by Joel's.
Master P Master P with a pendant celebrating hic iconic record label, No Limit Records. Designed and built by Joel's. Master P's Soulja Music pendant Master P's Soulja Music pendant. Designed and built by Joel's.
Rolex, designed for Master P A diamond encrusted Rolex, designed for Master P by Joel's.    

I've been in jewelry stores all over Southern Cal. Never have I met more pleasant, honest and knowledgeable jewelers. I had a number of watches that needed batteries and adjusting...Joel and Lorraine treated each watch like it was a fine piece of jewelry (even the knockoffs!)...Joel fixed the ones in front of me that he could, had the rest ready the next day. They were pleasant to talk to and not pushy in any way. They have beautiful jewelry, including many of Joel's personal designs - I would highly recommend them to anybody!!
The best I have been visiting Joel at his establishment for as long as I can remember (helps that he has been there for over 25 years!!!). I have really valued my relationship with Joel because he is a genuine and fair man. As soon as I found out that he had started a website for buying gold I told all my friends who did not live in Southern California to send their gold to Joel with one of his Pay-Day Pak's. It is simple and I assured my friends that they won't find a better price on their old gold!!! Thanks Joel!!
Best Place to Buy and Sell! I have been a happy customer of Joel's for over 20 years! He and his staff are the nicest and most honest people I have ever dealt with in the jewelry business! I also sell my jewelry to Joel, and I am always confident that I will get the highest price! I would never go anywhere else! Thanks Joel!!!
Trustworthy I have been a customer of Joels for over 12 years now. You will never find anyone more honest or sincere in what he does. He is a definite "Gem"!
I had a gold bracelet I wanted to sell, and was unsure of where to go. I happened to come across Joels Gold store online and after looking into, I decided to go there. I was incredibly impressed with his store!! SO professional, and most importantly, HONEST!! I recommend his store to anyone looking to sell jewelry.